When is a Writer is Not a Writer?

A funny thing happened to me the other day. I was getting along with business as usual when an email popped into my email client. I opened it up to discover that someone was enquiring whether I was an article writer. Apparently, he wanted to hire me to write some articles for his site.

I queried why he thought I might be (I assume) a professional article writer. His response, when it arrived, was that my blog’s name is Farley in Writing. He presumed that because the title included the word ‘writing’ that I was an article writer.

Now, I must admit to having been in the business of article writing in the dim and distant past (and we are talking about over a decade ago here), but I haven’t written ‘in that way’ for donkey’s years. Anyway, I politely told him that I wasn’t an article writer in that sense and sent him on his way.

I got to thinking though: how on earth did he find my blog in relation to article writing? It’s not as though my blog ranks anywhere in the top 100 search ranking positions in Google for the term. Very odd. I even tried searching myself using a variety of article writing-related keywords but gave up after 20 minutes of fruitless searches.

The funny thing about the whole scenario is that I have actually utilised article writing services before for another website that I used to run (I have included the link on the off chance that any of my readers are looking for a decent service). But that was quite a while back as well.

It got me thinking though, so I decided to brush up on my knowledge on the current state of the content marketing industry. Having not delved into this before, boy was I surprised. Did you know there is a massive sector online devoted to content marketing? Amazing.

Even more astonishing to me is the actual sub-sectors of the industry. I came across services for blog posting, white paper creation, case study writing, writing for Google ads, and even more specific things such as writing for restaurants and writing for solicitors!

I am going to find out more about this magic ‘content marketing’ thing. Who knows – maybe 2018 will bring a new direction for Farley in Writing 😉

Good News: Expandable Kids’ Clothing is Now a Thing

Anyone who has kids knows how expensive the whole shebang can be. One of the most expensive times is when they’re babies because you buy them some clothes and three months later they’re already too big for them. I know my wallet still hasn’t managed to get over the shock of it all.

That’s why I was delighted to read today that expandable clothing for kids is now a thing. The Petit Pli stretches according to the wearer. It’s synthetic and completely waterproof. It was designed by Ryan Mario Yasin from the Royal College of Arts. Even more impressive is the fact he was still completing his Masters when he did it.

For most people, this is just a convenience for them. But for poorer families it is a real revolution. For up to three years, the Petit Pli doesn’t need to be replaced for a new child in the family. If you’re really watching the pennies, this is something you need.

Unlike so many other new items, these clothes aren’t expensive. You will not find these in the premium range.

I hope that these become the norm over the next few years. I’m sure that new styles are going to come out soon and there will be something for everyone.

And there’s no reason why this concept can’t be expanded to everyone later on. For example, if you’re what we would call ‘festively plump’, you wouldn’t need to keep buying new clothes every time yet another burger goes down your throat. I wouldn’t need to keep poking new holes into my belt.

The possibilities really are endless.

So we’re talking about this idea now, but we’ve seen so many other ideas come and go. There’s no need to get carried away by it just yet.

According to the article I read, Yasin has already got off to a great start. He managed to make it as a finalist in the 2017 James Dyson Awards (he’s the vacuum guy if you don’t know). And he beat out 2,000 other entries to make it that far in the competition.

So far he’s managed to earn $2,500 for just making the final. But if he wins the whole competition he would get $40,000 to launch his new idea.

It might not sound much if you want to launch an international revolution in clothing. However, the benefit of making it this far for expandable clothing for kids is the fact that Yasin is garnering that important exposure.

There’s no doubt that international investors are following the results of competitions like these carefully. After all, snapping up an idea before it gets big is the best way to make a killing.

I’m not sure I’m going to be seeing too many of these products in the next year or two, but I’m optimistic that this is the future of clothing. Whether it’s just about convenience or saving money, there’s going to be a lot of happy people when these hit the shelves.